At The Phir Story we believe each outfit is a sum of hours of intricate labor, specialized craft, and eventually bought by the labor of your love and need. As such, it is often a shame to see them waste away in dark closet spaces. 

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We aim to give your pieces a chance to complete their stories, while you make room to welcome new styles, trends, or occasions. 

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The Phir Story platform is designed to allow our clients a chance to sell their gently used heritage wear. With sustainability as a principle element, we hope to create a cycle whereby the needs of the growing fashion world can be met without diminishing the well-being of both our local craftsmen and the environment. 

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We welcome you to join us on this journey as we set out to recreate how Pakistani fashion is done, and challenge the subcontinent to re-wear clothes that are very often, pieces of art.